Mad Men

Reasons for popularity? Who might form the targat audience, why? what might they gain from watching the show?


Representations of gender? what are your observations of Don Draper and the other males presented? what representations are constructed for us- use the text as evidence.


what forms Don's/ other males ideology?


would you argue there is any evidence of masculinity in crisis?

What representations of men are offered/constructed in the media form(s) you have studied?

Fight club.
In fight club , at first, we seem to be presented with men who appear to fit into the marginalised and complicit type of men. Edward Norton's character, the narrator, seems to have lost his place in society, with no idea who or what he wants to be. He works in a job he hates, in order to buy pointless possesions he does not need, such as furnishing his condo with the entire contents of an Ikea catalogue page. He appears to idealise the 'perfect' life even if he is unhappy with it.
The next character we are introduced to is 'Bob', we first see Bob at a meeting for men with testicular cancer. He is represnted as marginalised but also subordinate, this is because Bob has started to deveolp breasts due to him losing his testicles, this makes his body not like the typical males. He also is seen crying and hugging the narrator, which would be seen by the typical hegemonic male as unexceptable behaviour.